Seeing the Forest - Keys to DAM Sustainability

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Carol Thomas-Knipes

Carol Thomas-Knipes

Contributed by
Ralph Windsor

Carol Thomas Knipes shares some advice and tips about managing the long-term sustainability of a DAM initiative. She covers a range of topics including 'Thinking Outside the DAM' by identifying content providers and consumers of the DAM; supporting DAM champions and deploying small but thinking big in order to survive.

Carol has over 20 years of hands-on, real world experience of managing DAM initiatives. Her insight will be valuable to all those who are tasked with ensuring that their DAM is both relevant and useful to the needs of their organisation.

This presentation was given to delegates of the Insight Exchange Network DAM Practitioners Conference on 25th January 2019 in New York.

An audio recording of the presentation is also available here:

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